Marketing Management
This first part of the course called “Marketing Management” focuses on the central design fields of customer-centric value creation in modern companies. Students are introduced to a business-administration perspective with an analytical-conceptual approach to tasks.
The St.Gallen Management Model (SGMM)
The second part of the course “The St.Gallen Management Model” focuses on the question of what challenges arise in the intense dispute between different fields of activity and design, taking into account the division of labor and distribution of tasks in a company as well as a breadth of subject expertise involved, and how effective management praxis is to be designed today with the goal of facilitating successful co-evolution of the environment and the organization. Here, students are introduced to a social sciences and cultural studies perspective on environment, organization and their management praxis.